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Campaign management software makes easier automation and integration of the planning, execution, assessment and refinement of the highly segmented marketing and customer oriented campaigns, it also manages and monitors customer multi-channel communication, such as for example: postal, e-mail, web, company network, point of sale services or newsletter. Main campaign management business objectives are: Lead Management, Sales generation (Up-selling, Cross-selling), Opportunity creation, Retaining and maintain fidelity.
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Marketing automation is the use of software to automate marketing processes such as customer segmentation, customer data integration (CDI), and campaign management (CM). The use of marketing automation makes processes that would otherwise have been performed manually much more efficient, and makes some new processes possible. Marketing automation is an integral component of customer relationship management (CRM).
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Customer Relationship Management (CRM) includes the plan, methodologies, strategies, software, and multi-channel capabilities that help an enterprise organize and manage customer relationships.A well-executed CRM plan can improve customer satisfaction, increase staff productivity, slash operational costs and maximize the effectiveness of each customer interaction. However, simply installing much-publicized technologies won't achieve these results. Successful CRM requires a comprehensive understanding of the context in which the initiative takes place, careful analysis of the key improvement areas and rigorous planning and execution to ensure implementation of CRM best practices.
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Right time business intelligence is all about delivering the right information in the right format to the right people at the right time for decision-making purposes.
Real time business intelligence is the process of delivering information about business operations without any latency.
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Business intelligence (BI) is a business management term, which refers to applications and technologies that are used to gather, provide access to, and analyze data and information about company operations.
Business intelligence systems can help companies have a more comprehensive knowledge of the factors affecting their business, such as metrics on sales, production, internal operations, and they can help companies to make better business decisions.
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